Kickstarting Your Idea

Lately we have seen a lot of posts on social media for companies who are launching their new ideas on the popular platform that is Kickstarter.

For those who aren’t familiar, Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of ambitious, innovative, and imaginative ideas that are brought to life through the direct support of others.

Everything on Kickstarter must be a project with a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be produced by it.

Doing a quick search on Kickstarter of simply ‘magician’ we have come across 322 projects, ranging from playing card companies (there are a lot of playing card ideas), board game ideas, films, documentaries and even monthly magic subscription boxes.

The way it works: Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires.

Kickstarter have a strict process of approval and will only approve those who can show it isn’t just a general business income you are looking for, you need the funding to get your creative idea off the ground.

As mentioned above all backers credit cards will be charged when the deadline of the project arrives, however if the project fails – which means it doesn’t raise the funding goal then no one will be charged and the project is back at the beginning again with the creator being faced with a decision to what they do next.

Looking back at some of the most popular ideas that were born on Kickstarter you have the following:

Pebble Technologies , second kickstarter ran which beat their original kickstarter from 2012 by over $10 Million dollars.

Company was purchased by FitBit for $23 million!

Exploding Kittens, the game looks like a fun cross between Uno and Cards Against Humanity. The premise of the game is simple, you draw cards until you draw the exploding kitten card so the game gets more exciting as you play.

Amount Raised: $8,782,571

The creators of the Fidget Cube is a company called Antsy Labs and they destroyed their goal by 43,000%. Unfortunately the guys ran into trouble with the factory in China, Antsy Labs was not willing to pay their Chinese manufacturer for the defective product which was produced.

The factory decided to flood the market with slightly defective knockoff fidget cubes before Antsy Labs was able to finish their final product.

So read up, see the pro’s and con’s and if you have an idea you think can get off the ground, why not. Take this as your sign to get started!

Let us know if you have a project we can help you promote, we would love to hear 🙂

Carol Cooper

Carol Cooper

Married to Antony, Mum to our children. Full time working in media for over 20 years, part time writer and assistant to Antony, which I guess makes me a magicians assistant :-)


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